In the same year that Hammacher Schlemmer unveils a redesigned web site featuring dramatic home page images, we introduce The Classic Manual Typewriter, reminiscent of those used to create some of the 20th century's classic literary works, and The Hand Reflexology Massager, a device that applies gentle, soothing massage to soothe sore hands.
Queen Elizabeth II celebrates her Diamond Jubilee, marking 60 years since her ascension to the throne of England. She has the distinction of being the longest-lived and second-longest-reigning monarch of the United Kingdom. Her mother, Queen Elizabeth (The Queen Mother) was a regular visitor to our landmark New York store.
Hammacher Schlemmer offers a genuine WWII era PT Boat. One of only 12 remaining in the world, the 66 year-old Patrol Torpedo Boat has been updated with modern electronics, radar, and two turbo-charged diesel engines providing 1,100 total horsepower. She is the only PT boat in existence licensed by the U.S. Coast Guard for carrying passengers. The PT boat sells for $1,000,000.
On the television series Mad Men, a hotshot prospective copywriter displays a Hammacher Schlemmer ad in his portfolio to demonstrate his creativity.
In March, the Hammacher Schlemmer catalog cover features The Killer Whale Submarine, a watercraft that looks and behaves like a real orca, even making acrobatic leaps out of the water. The submarine can hydroplane up to 50 mph over the water's surface and it can cruise up to 25 mph while submerged. It sells for $100,000.