New York, NY, May 1st, 2008 – Hammacher Schlemmer announces the selection of the Best Men’s Foil Shaver, chosen from a field of leading electric foil shavers for its superior shave quality, comfort, ease of use, and features.

“The Hammacher Schlemmer Institute is an autonomous testing organization established in 1983 to research, test, and rate products objectively without commercial bias,” explained Fred Berns, President of the Hammacher Schlemmer Institute.

Unlike lesser models with static heads, the Best Men’s Foil Shaver’s head pivots and flexes as you shave, comfortably accommodating hard-to-reach areas. The head produces 10,000 gentle vibrations every minute to loosen and lift facial hair, allowing the blade to cut hair below the surface on the first pass.

“Panelists where impressed with the head’s ability to contour to areas like the jawbone and neck, thanks to the arced foils that nestle gently against the skin and move in the opposite direction of the blades, resulting in a scissors-like action that cuts long hair without pulling,” said Product Analyst Jaclyn Gragnani.

The Best Men’s Foil Shaver proved to have the best features; chief among them is the self-cleaning base that automatically sanitizes, lubricates, and dries the blades and foils as the unit recharges. Other notable features include the LCD panel that shows battery power remaining and an integrated trimmer for manicuring sideburns and beards.

The shaver operates for 50 minutes on a full charge or it plugs into AC, and it is available from Hammacher Schlemmer for $269.95. For more information, please visit www.hammacher.com or call 1-800-543-3366.

About Hammacher Schlemmer
Hammacher Schlemmer is America’s longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer’s innovative offerings are available through its catalog, online at www.hammacher.com, and at its landmark store on East 57th Street in New York City.