New First Lady Claudia "Ladybird" Johnson calls in Hammacher Schlemmer to redecorate the White House closets, following a precedent of Presidential customers.
On January 20, 1964, Meet the Beatles!, the first Beatles album in the United States, is released. Within weeks, The "Fab Four" vault to the #1 spot on the U.S. singles charts with "I Want to Hold Your Hand," forever changing the face of popular music and paving the way for the British Invasion in America.
In keeping with our reputation for offering "...interesting, exciting, or glamorous things", Hammacher Schlemmer imports and refurbishes London Taxi Cabs "Complete with sparking plugs, tyres, windscreens in front and behind the driver and a taximeter."
"This, like most of our imaginative merchandise, is as much fun as it is practical-typically Hammacher Schlemmer; so much so that we use one, ourselves." Designed and built "to conform to Scotland Yard specifications", 24 London Taxi Cabs are sold for $1,895 each.